Our Story

Made by Women, for Women!

Tina Aldatz, Foot Petals founder, worked in the fashion industry and knew there was no reason for her, or any woman, to be uncomfortable or in pain while wearing heels, flats, or any other shoe silhouette. That’s why in 2001 she combined her love for fashion with her passion for finding a discreet shoe comfort solution and Foot Petals designer insoles were born.

Today, the Foot Petals team is made up of innovative women who know women. Recognizing their needs, Foot Petals creates the comfort solutions we know she’ll love for the shoe trends we know she’s wearing.

From ball of foot to back of heel, we have created premium comfort solutions for all her trouble spots. We continue to research and develop new solutions for every shoe type and issue, so all women can walk comfortably and confidently in the shoes they love.

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Follow us @FOOTPETALS to find out how we're crushing this comfort thing.